'Colouring is a universal language, understood globally and unites children all over the world," said Rolf-Dieter Daniel, managing director of STAEDTLER (Thailand).

In Thailand, the event will be held from 11am to 5pm at the Bangkok Children's Museum, Kamphaeng Phet 4 Road.
Children and parents will enjoy art workshops, badge making, pantomime shows, yo-yo shows and learn colouring techniques taught by an educator from the Art Village Institute and much more.

STAEDTLER has also launched a back-to-school set to help children in need:

The set is priced at 150 baht and comprises a box of erasable colour pencils with ABS leads, black lead pencils, a plastic ruler, two erasers and a pencil box sharpener together with a colouring book.
All proceeds from the sale will be donated to three children foundations:
Foundation for Slum Child Care, Ban Kru Noi Foundation and Thai Red Cross Children's Home.

The set can be purchased at all 30 branches of Direct2U from April 30 or by calling 02-666-0188.
For further information on the global event, visit http://www.world-kids-colouring-day.com.